Whenever we hear the word Smartphone,
the thing which will hit our mind is Google Operating System for Mobile which
is Android Phones, which are powered by the their OS. The Google’s new project
which is under working called Android Silver, which was reported earlier this
year. Firm has plans to launch it next year, but the questions is why, the
intention is not just improve the customer base but to gain more power on
mobile industry and develop a Nexus like program with more sophisticated
hardware and more features. The program is more likely to overcome the indirect
payments which company paid to hardware developer, OEMs, Carriers. Silver have
now expensed about $1 billion on promoting the project through number of
campaigns and store displays. In response company have agreed to remove their
apps or can be removed by end user.
TechCrunch says “Google isn’t limiting the Silver program to software edicts, either;
The Information says the program will help support development of advanced
hardware features including waterproofing, as well as improved software
features like voice recognition. At least initially, the program will likely
target OEMs who are underrepresented in the current Android spread, like
current Nexus participant LG, and Motorola is also said to be a likely early
partner. Others like Samsung, HTC and Sony, which have invested heavily in
their own custom Android skins, are thought to be less likely to participate.”
The silver technology is more like an advancements of the
Nexus or Google Edition programs, currently Nexus devices are very popular and
high specs devices at very cheap cost but Silver is something meant for outliners
and early adopters. This campaign will be launched in those countries where
firm seen worth to launch.