Wednesday 30 April 2014

With Android Sliver Google has More Control Over Mobile Industry

Whenever we hear the word Smartphone, the thing which will hit our mind is Google Operating System for Mobile which is Android Phones, which are powered by the their OS. The Google’s new project which is under working called Android Silver, which was reported earlier this year. Firm has plans to launch it next year, but the questions is why, the intention is not just improve the customer base but to gain more power on mobile industry and develop a Nexus like program with more sophisticated hardware and more features. The program is more likely to overcome the indirect payments which company paid to hardware developer, OEMs, Carriers. Silver have now expensed about $1 billion on promoting the project through number of campaigns and store displays. In response company have agreed to remove their apps or can be removed by end user.

TechCrunch says “Google isn’t limiting the Silver program to software edicts, either; The Information says the program will help support development of advanced hardware features including waterproofing, as well as improved software features like voice recognition. At least initially, the program will likely target OEMs who are underrepresented in the current Android spread, like current Nexus participant LG, and Motorola is also said to be a likely early partner. Others like Samsung, HTC and Sony, which have invested heavily in their own custom Android skins, are thought to be less likely to participate.”


The silver technology is more like an advancements of the Nexus or Google Edition programs, currently Nexus devices are very popular and high specs devices at very cheap cost but Silver is something meant for outliners and early adopters. This campaign will be launched in those countries where firm seen worth to launch.

No comments:

Post a Comment